The brief was to create a brand identity for Titan Now — Titan’s upcoming female networking group. This initiative is designed to give the brand’s women workforce a dedicated platform to converse, collaborate, and exchange ideas. More than just a network, Titan Now is envisioned as a space for empowerment and connection, where women across roles and functions can come together to share experiences, mentor each other, and drive collective growth. The identity needed to feel modern, approachable, and inspiring, while also reflecting Titan’s values of inclusivity, innovation, and progress.