The brand identity reflects this mission through the logo: a flame torch held in a hand. Inspired by the symbolism of the Olympic torch relay, the design represents passing the baton — the transfer of knowledge, values, and cultural leadership from one person to another. The torch itself signifies energy, passion, and commitment, while the hand grounds it in human connection and responsibility. Together, the logo and visual language create a mark that is empowering, dynamic, and aspirational. It celebrates individuals who not only live BFL’s values but also ignite the same spirit in their colleagues, ensuring the company culture thrives and evolves across the organization.