The brief was to create a quarterly technology newsletter that would highlight IT achievements, both the highs and lows, and communicate their business impact to a select audience of senior executives.
BRAND STRATEGY
COMMUNICATION STRATEGY
COMMUNICATION DESIGN
The goal was to translate technical accomplishments into business parlance, making it easy for leadership to understand the deliverables and their outcomes.
For the design, we created an A3 poster that folds into a booklet. When opened, the front side presents curated content in an engaging, easy-to-read layout, while the back side showcases the entire global channel and satellite distribution network. This design ensures that the newsletter is both visually impactful and information-rich, and it works effectively in both hard copy and digital formats.
This approach allows IT achievements to be celebrated, communicated, and contextualized in a way that resonates with senior leadership, while also creating a tangible, collectible artifact that captures the scope of the organization’s technological impact.