How we shaped a GenZ focussed brand and engaging interface for a USA-based platform where the power of social meets the potential of crypto.
BRAND STRATEGY
COMMUNICATION STRATEGY
UI DESIGN
The Challenge
To make the platform feel like a
game, a community, and a
content hub — all at once.
At its core, Yral was built to be more than just another video-sharing platform — it was designed to reward users for their attention and engagement. But that ambition came with a challenge: The platform had to feel like a game, a community, and a content hub — all at once. But it also had to be simple enough for someone to pick up and use in seconds. How do you strike the perfect balance between fun and function?
Yral: Branding the Bolt ⚡
When we set out to build the identity for Yral, we knew it couldn’t look or sound like just another social app. Yral was never meant to be a passive feed — it was built to electrify attention, reward engagement, and spark a culture of play.
At its core, Yral is a player: bold, quick, and always in motion. That’s why we chose the lightning bolt as the central mark of its identity. A bolt is instant and undeniable — it strikes, it disrupts, it leaves a mark. Just like Yral, it doesn’t whisper for your attention; it demands it.
The Approach
We began by defining a visual language that could carry both energy
and credibility — one that spoke to early adopters and creators, but
didn’t alienate first-time Web3 users.
- Brand Discovery
- Competition, consumer and industry research
- Conceptualizing concepts
- Final design
MOODBOARDS & INSPIRATIONS
The Yral moodboard channels a lightning strike — fast, disruptive, impossible to ignore. It reflects Yral’s core as a player brand: energetic, spontaneous, and recognition-driven.
Design Principles:
Impact over subtlety — bold, attention-grabbing visuals
Play over passivity — interactive, game-like, alive
Community over broadcast — collaborative, not corporate
The result is a visual engine that’s electric, meme-literate, and always in play — a brand that feels like a strike of energy and keeps users engaged.
You only get one life. Make it Yral.
The Sadhus ⚡
